It's no secret that I'm a small business owner right here in Boston and as a result I meet a lot of other small business owners too. One of my friends owned her own chocolate shop here and it was thru her I met my buddy Ed. Ed owns a company called New England Herbal Foods. They produce dried fruit snacks called Danielle chips. They're really good. I especially like the jackfruit chips and especially dislike the durian chips (but hey, I wasn't raised eating durian so I never acquired a liking for it). Okay, so I was pretty darn pumped when I saw that Danielle chips were cool enough to be picked up on one of my favorite style blogs Cool Hunting. I alerted my friend Ed who didn't even know about this shout-out. Honestly, the product really does speak for itself. And the packaging is kinda urban cool too.
Anyway, this has been Danielle chips year for sure! Besides getting a shout out by Bobby Flay on the CBS morning show, they also picked up a sofi gold medal!
Being that I don't really know a lot about what the sofi award means or a ton about the Fancy Food Show either (other than the Barefoot Contessa was there!!!!!!), I'll just link you up to stuff that kinda explains it all at the bottom of this post. I do know that when your business wins an award, of any kind, it's a big deal. And to win a national award and national press is a huge deal.
All I can say is that these two guys that have this company rock and my friend Ed is one of the best guys I know. Seriously, if you wanna great snack, great product look for Health Spa stuff or Danielle Chips. They're SOOOO good, no really they are. Like I said, the jack fruit is my fav but the pineapple is good, hell even the durian (if you're into that stuff) is good. I'm so proud of my friends. Congratulations you guys! Ed, I'll see you at the cook out tomorrow so expect a big congratulatory hug from me!
SOFI Awards
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